Briefing: attracting customers with creativity

Author: HPG Advisory

Standing out from the crowd can be very difficult in such a saturated hospitality market. The development of hotels with a higher value placed on design, creativity and atmosphere is an area of contention for our experts.

In this briefing we hear from; Arnaud de Saint-Expuery, of the Andaz at Liverpool Street, on the benefits of being located in a creative area, Robert Cook, of Hotel du Vin and Malmaison (at the time of the interview, and now CEO of De Vere Village), on maintaining and looking for buildings with features, and Paul Slattery, of Otus & Co., who doesn’t believe the features are why people choose to stay in hotels.

Loading playlist …

If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.