Briefing: how to be successful in a crowded marketplace?
With a saturation of brands offering almost exactly same service, how do you become the brand that customers develop an emotional connection with?
Hear from some top marketing experts and entrepreneurs on what makes a great brand. Including:
- Kevin Roberts, Chief Executive Officer Worldwide of Saatchi & Saatchi, on creating an emotional response in consumers.
- Richard Reed, co-Founder of innocent drinks, on the three steps to create a UK success story
- And the Founders, owners and executives of companies like Ann Summers, Pret A Manger and the Eden Project on how to stand out in a crowd.
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