Briefing: strategies for a downturn
The continuing difficult economic environment can provide opportunity for clever businesses. Europe has been hit hard, with global ripples, by the recent recession. Understanding how to mitigate risk is therefore essential.
How has hospitality been effected by the economic downturn? Is it possible that the industry is independent of some economic trends? And what needs to happen for confidence to come back to the market?
These are some of the questions answered by this week’s experts, including:
- Ed Fuller, President & MD of Marriott Lodging International, on his strategy in dealing with the European market.
- Taleb Rifai, Secretary-General of the UN World Travel Organisation, about how hospitality can deal with economic trends.
- And David Scowsill, President of the World Travel & Tourism Council, on what needs to happen in Europe to restore confidence.
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