Briefing: strategies for tackling European market
Europe is a continent which has seen dramatic change in the last 5 years. The landscape for deal making has completely changed, consumer demand has shifted and there is still a need for Europe to find its footing after a troublesome few years.
In this briefing we get a few perspectives on companies strategies for this market. Are there better opportunities elsewhere? Is recovery going to be easy? Where do the opportunities lie?
We hear from:
- Simon Vincent, President – Europe for Hilton International on where he sees the opportunities.
- Yann Caillère, President & COO of Accor Hotels, on what sectors are seeing growth in Europe.
- Nick van Marken, Global Hospitality Leader at Deloitte on the continent’s recovery after the recession.
- And Francois Baudin, of Fairmont Raffles Hotels on where they are focusing their efforts.
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Video clips produced by yBC.tv for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.