Briefing: investment in data is the future of hospitality
Staying connected to your customer is of paramount importance as customer loyalty is to brands. The hospitality sector is very unusual as the amount of data a hotel might have about an individual is perhaps more than any other industry. But how should hospitality embrace new technology to capitalise on the enormous amount of data it has?
Many believe there is a revolution coming in the way we communicate with consumers, colleagues and stakeholders and investment decisions about the use of new technologies requires much thought and understanding.
In this briefing we hear from technology experts in the realm of hospitality that discuss where the future of the digital world lies and where hospitality fits into this picture, including:
- Nigel Huddlestone, Industry Head for Travel at Google on making data relevant to your business
- Andrew Sangster, Editorial Director for Hotel Analyst Distribution & Technology on connecting the huge data silos within a hotel business
- Cyril Ranque, SVP of Global Market Management for Expedia Lodging on his company being the ‘technology lab’ for many hotel business
- And Arthur de Haast, Chairman – Hotels & Hospitality for Jones Lang LaSalle on the speed in which digital technology speeds up businesses.
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Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.