Briefing: embracing the mobile world
The escalation of mobile technology is something to be admired. The speed in which the digital world moves is often very hard to fathom. However, getting the basics right when using these tools is essential and the best hotel companies are grasping the opportunity that mobile technology gives them.
Uptake of mobile technology is nothing new, but with more and more guests using their devices to research, understand and make decisions on where to stay, embracing this new world of communication is integral. In this briefing we hear from experts about the mobile world, including:
- Alex Kyriakidis, President – Middle East and Africa for Marriott on why hospitality should grasp mobile technologies
- Nigel Huddleston, Industry Head of Leisure for Google on the information mobile technologies can provide
- Ewan Cameron, CEO at Lonhro Hotels on the African market being more sophisticated than many Western markets when it comes to mobile
- And Cyril Ranque, SVP of Global Market Management for Expedia on the likelihood of mobile overtaking laptops in terms of usage.
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Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.