Briefing: Risk vs. Reward on the African continent
Africa has been an inherently risky market for the hospitality industry. The diversity of countries means that understanding one particular area in which to invest can be time-consuming and difficult. However, countries like Kenya and the Ivory Coast are making it much easier to open the door for international investors.
There is still a long way to go, but with compelling figures of ‘a billion middle-class citizens by 2050’ it is no wonder hotel companies are looking to secure assets for the long-term now. Videos in this briefing include clips from:
- Chief Edem Duke, Minister for Tourism for Nigeria on investment becoming easier
- Alex Kyriakidis, President – Middle East & Africa for Marriott International on one billion middle-class citizens
- Roger Kacou, Minister for Tourism for Cote d’Ivoire on balancing the risk and reward of investment
- Bani Haddad, Regional VP – Middle East & Africa, Wyndham Hotel Group, on the new rules for the African market
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