Vice President Design

February 18, 2019 Author: HPG Advisory

Client background:

One of the largest and fastest growing hospitality companies in the world, with more than 5,100 properties with over 838,000 rooms in 103 countries and territories. In nearly 100 years they have defined the hospitality industry and established a portfolio of 16 world-class brands.

Within the EMEA region the company has 456 properties in 57 countries with a total of 103,351 rooms. The future pipeline will add an additional 298 properties in 59 countries with an increase of 61,754 rooms.

With the planned growth within the region, the company sought to appoint a Vice President of Design take responsibility for establishing the agenda for design across EMEA hotels and elevate the quality of design for all company hotels entering the system, or under refurbishment.


A high profile hotel designer who was our client’s number one target was appointed to this role in 2018 and is now leading a large design team located across EMEA who oversees design activities for all new developments and renovation projects; including new build, conversion, adaptive re-use, company funded CapEx and Owner funded CapEx renovation projects.

Leading the team by example, the VP of Design drives team engagement whilst developing relationships within the Architecture Design and Construction team and its external design partners and agencies to deliver wonderfully designed hotels that surpass guests, development partners, and brand expectations.