Briefing: Good data management brings insight and development

Our reliance on digital technology means that data is building at an increasing rate. According to IBM we currently create 2.5 quintillion bytes of data everyday and 90% of the data in the world today has been created in the last two years alone.

Much of this data is irrelevant but where businesses are identifying the correct data sources and taking the time to analyse them they are finding value. Hospitality business should also think about making accurate data available to guests and clients.

In this briefing four hospitality experts discuss data management and analysis:

Many disruptive businesses have digital and data front and center of their strategy.

In hospitality Airbnb employs ‘data scientists’ to analyse things like the likelihood of a host accepting requests from potential guests. This analysis can help them increase the amount of successful matches.

In other industries, companies like Uber have invested in clever data analysis to be able to make predictions about its customers’ behaviours outside of the cab.

Established hospitality brands are also investing in digital and data. In October last year Accor announced plans for its digital transformation, which involves a €225 million investment plan and focus on two ‘pillars,’ IT infrastructure and data management.

Much of the data used and produced today is on mobile devices. According to Accenture ‘50 billion devices will produce actionable data by 2020’.

Research by Ericsson found that mobile data traffic increased by 55% from 2014 to 2015.

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Video clips produced by yBC for the Hospitality Channel, including interview from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

Briefing: Global Majors homogenising their hotel product

Innovation and design can be a real struggle for the ‘Global Majors’ as current products on the market can look outdated, uninspiring and uninviting to guests very, very quickly. This is especially the case in large chains where you need to retain the ‘look and feel’ of a hotel offering globally as well as retaining a good cost base.

When deliberating this conundrum there are two options, update existing brands, or create an entirely new one with a slight twist and a different offering to a market you haven’t served quite as well in the past. Guarding against a lacklustre hotel product is a continually changing beast and something discussed in this week’s briefing, including comment from:

  • Nick van Marken, Global Hospitality Leader for Deloitte LLP on the new brands being introduced
  • Peter Verhoeven, COO for ibis Brands Europe on ensuring against a homogenised product
  • Puneet Chhatwal, CEO of Steigenberger Hotel Group on innovation for the competitive edge
  • And Josh Wyatt, Director for Hospitality & Leisure for Patron Capital Advisers on the challenges with innovation and design for hospitality
 


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Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

Briefing: the time to budget

One of the latest developments in European hospitality is the very bullish view of the budget hotel sector. Consumers are willing to compromise on luxury if it means a fair price. This increased competitiveness is being seen across the European market leaving much of the mid-market sector being squeezed and having to reassess their hotel product.

What does the future hold for the budget sector? And how will hoteliers look to capitalise on this new wave of excitement? All these components are discussed in this briefing, including comments from:

  • Peter Verhoeven, COO – ibis Brands Europe for Accor SA on the sectors increasing competitiveness
  • Josh Wyatt, Director – Hospitality & Leisure for Patron Capital Advisers LLP on the booming sector in Europe
  • Patrick Dempsey, Managing Director of Whitbread Hotels and Resorts on the ingredients of a successful budget hotel
  • And Rob Gray, Director – Head of Hotels & Leisure – West Register Property for RBS Global Restructuring Group on the hotel product that is on the rise
 


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Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

Briefing: African continent on the right track

Undersupply of hotel product in Africa is certainly prevalent, however the complex nature of a continent with so many different moving parts, makes harnessing the right opportunities difficult. Regional obstacles need to be overcome in order to fully unlock the hospitality potential, with governments and businesses working together to ensure key objectives are met.

New investment still broadly comes from the domestic market but big international investors and big brand hotels are now realising the inevitable opportunities created by a rising middle class. The prospects for the continent are discussed in this briefing, including videos from:

  • Roger Kacou, Minister for Tourism in Cote d’Ivoire on the continent being on the right track for inward investment
  • Chief Edem Duke, Minister for Tourism in Nigeria on the undersupply faced in Africa
  • Philippe Baretaud, SVP – Head of Development Europe, Middle East & Africa at ACCOR on the growth seen on the continent
  • And Trevor Ward, Managing Director of Hotel Partners Africa on the comprehensive case for investment
 


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Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.

Briefing: China’s ground-breaking demand

The unrelenting growth of all industries in China is too much to ignore for the big hotel brands. Entering this market isn’t as simple as cut and pasting Western philosophies into the new cities. Strategic alliances need to be sought and alternative business techniques understood.

Of paramount importance is capitalising on a fast-growth market. Whether that be creating new brands or twisting existing ones, many brands are attempting to be malleable in this Chinese market.

In this briefing we hear from key experts on their thoughts about China. Including:

  • Ed Fuller, former President and Managing Director of Marriott International on the unprecedented growth in hotel development.
  • Yann Caillère, COO of Accor Hotels, on Accor’s strategy for tackling the Chinese market
  • Chris Boulton, CEO of yoo on demand for hotels, particularly branded ones.
  • And James Chappell, of Horwath HTL, on a different development perspective in Asia.

If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.

Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.

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