There is exciting growth in Africa, but what does the industry need to remember in order to build a market that works? Deals need to be solid, finances need to be secure, and the existing culture and infrastructure needs to be considered.
There is little point in rushing through a development that cannot be sustained for the future. It is also vital that there is quality in the product on offer. In this briefing four experts give their views on the key elements for successful developments in Africa:
Peter Greenberg, Travel Editor, CBS News with three pieces of advice for the hospitality industry
Olaf Schmidt, Global Sector Head – Tourism, Retail & Property, IFC – World Bank Group shares three messages from the IFC
Philippe Doizelet, Managing Partner, Horwath HTL – France on what the African hospitality industry could improve on
Rohan Patel, Director, Sankara Hotel Group Kenya Ltd on why hotel development projects must be sustainable
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Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interview from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.
Undersupply of hotel product in Africa is certainly prevalent, however the complex nature of a continent with so many different moving parts, makes harnessing the right opportunities difficult. Regional obstacles need to be overcome in order to fully unlock the hospitality potential, with governments and businesses working together to ensure key objectives are met.
New investment still broadly comes from the domestic market but big international investors and big brand hotels are now realising the inevitable opportunities created by a rising middle class. The prospects for the continent are discussed in this briefing, including videos from:
- Roger Kacou, Minister for Tourism in Cote d’Ivoire on the continent being on the right track for inward investment
- Chief Edem Duke, Minister for Tourism in Nigeria on the undersupply faced in Africa
- Philippe Baretaud, SVP – Head of Development Europe, Middle East & Africa at ACCOR on the growth seen on the continent
- And Trevor Ward, Managing Director of Hotel Partners Africa on the comprehensive case for investment
If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.
Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.