Africa has been an inherently risky market for the hospitality industry. The diversity of countries means that understanding one particular area in which to invest can be time-consuming and difficult. However, countries like Kenya and the Ivory Coast are making it much easier to open the door for international investors.
There is still a long way to go, but with compelling figures of ‘a billion middle-class citizens by 2050’ it is no wonder hotel companies are looking to secure assets for the long-term now. Videos in this briefing include clips from:
- Chief Edem Duke, Minister for Tourism for Nigeria on investment becoming easier
- Alex Kyriakidis, President – Middle East & Africa for Marriott International on one billion middle-class citizens
- Roger Kacou, Minister for Tourism for Cote d’Ivoire on balancing the risk and reward of investment
- Bani Haddad, Regional VP – Middle East & Africa, Wyndham Hotel Group, on the new rules for the African market
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