Briefing: The changing face of the consumer

Growing complexities in the contemporary environment don’t help in trying to paint a picture of your consumer. Technology, and more specifically the Internet, has opened up a wealth of opportunities but, some would argue, also a plethora of headaches.

Consumers are being seen to completely change the way they purchase everything. Hotel brands have to be malleable to this in order to retain loyal customers as well as attract new ones.

Experts this week discuss this change in the way consumers behave and the new ways of appealing to them:

  • Sir Nigel Knowles, co-CEO of DLA Piper on the fundamental shift consumers have taken, away from traditional behaviours.
  • Ed Fuller, former CEO & MD of Marriott International on appealing to a consumer with multiple brands.
  • Kingsley Seevaratnam, of Westmont Hospitality Group, on the new found sophistication consumers bring to the table.
  • And Prof. Ian Goldin, of Oxford University on the fine line organisations walk when using technology.
 


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Video clips produced by yBC.tv for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.

Briefing: hospitality embracing digital marketing

Many large organisations are now coming to terms with the new digital channels. It is a highly effective way of communicating with consumers, potential customers and other people in their respective industries.

Hospitality is in a unique position to establish relationships with all stakeholders using this new channel. The amount of information hotel brands collect is a rich mine to ensure brand loyalty.

However, social media does have its downfalls and some of these are explored by this week’s experts:

  • Ed Fuller, former President and Managing Director of Marriott International, on getting the right combination of marketing channels.
  • Sir Nigel Knowles, co-Global CEO of DLA Piper, on the implication for leaders with this new medium.
  • Prof. Ian Goldin, of the Oxford Martin School at the University of Oxford, on the cultural impacts social media is having
  • Simon Vincent, President – Europe for Hilton, on his company embracing these new digital channels.
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If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.

Video clips produced by yBC.tv for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.

Briefing: Components of contemporary deal making

Financing projects has seen dramatic change in the last 3 years. Understanding what components are needed to secure that finance is integral for growth.

Is 2012 the year we see a resurgence in hospitality deal making? What is the environment needed for doing deals?

Key experts share their thoughts on how investment has changed and if they are seeing a resurgence in project finance, including:

  • Sir Nigel Knowles, co-CEO of DLA Piper, on the conditions needed to see more deals.
  • Simon Vincent, President for Europe of Hilton Worldwide, on what projects get financed.
  • Mark Wynne-Smith, Global CEO of Jones Lang LaSalle Hotels, on what is needed to secure that finance
  • And Steven Rudnitsky, President & CEO of Dolce Hotels and Resorts, about the resurgence in deal making
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If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.

Video clips produced by yBC.tv for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.

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