Briefing: data holds key to customer demand

This briefing focusses on the importance of data in driving customer demand in the hospitality industry.  The following interviews are courtesy of yourBusinessChannel, the company behind the Hospitality Channel.  They also include clips from interviews yBC has completed with people in the world of marketing, customer engagement and digital platforms.

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Briefing: hotels get social

This briefing focusses on the impact of social platforms/networks on the hospitality industry.  The following interviews are courtesy of yourBusinessChannel, the company behind the Hospitality Channel.  In a round of interviews in London earlier this year, yBC asked key people in the industry how they thought “social” is impacting on hotels.  Here’s how some of your peers answered …

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If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here.  It’s free.

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