Briefing: establishing hotel product for new markets

Hotel brands are expanding across new and exciting global markets in Africa, Asia and the Middle East. In order to fully exploit these vast opportunities, brands must first analyse the needs and expectations in their chosen location. A successful product will be established in a way that embraces the ideas emerging from these unique markets and will avoid using a “cookie-cutter” approach.

Brands are adapting their business strategies to incorporate a sense of place, while maintaining the standards and services which differentiate them from their competitors. This briefing includes case studies and comments from:

  • Patrick Fitzgibbon, SVP- Development, Europe and Africa at Hilton Worldwide on giving an African flavour to their services
  • Jean-Jacques Dessors, COO – Middle East, Africa, Indian Ocean & Caribbean Island, Accor SA on responding to market needs
  • Susan Harmsworth, founder of ESPA on marrying brand standards with a strong sense of place
  • Darroch Crawford, Managing Director of Premier Inn Hotels LLC on tweaking a product to fit the market


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Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

Briefing: global development of hospitality brands

Economic recovery globally is in a much better position than it was 12 months ago. Some markets however are still struggling whilst others are thriving and it’s integral to understand the macro-economic fundamentals before getting into the detail.

Whether you are a hospitality developer or an investor, understanding what product is needed in each market is essential and many believe this has fundamentally changed in recent years.

Which markets are the developers investing time and money to get a hotel product into locations? Which hotel product will work well in specific locations? How do you go about putting together a successful deal? All discussed in this briefing, including comments from:

  • Gerald Lawless, CEO of Jumeirah Group on the global growth of the luxury brand
  • Richard Candey, Head of Hospitality at DTZ on what makes a great deal
  • Maria Zarraluqui, VP – Development of Melia Hotels International on the worldwide regions her group are investing in
  • Mark Wynne-Smith, Global CEO of Jones Lang LaSalle Hotels on transactions in the US & EMEA region.
 


If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.

Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.

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