Briefing: challenges for the hospitality industry

Hospitality is a global industry, a sector which cannot be protected from international challenges. The economic downturn in Europe is one of these challenges.  What has happened in hospitality for the four years since the recession first hit, and is trust finally filtering back into the market?

Our experts this week discuss what they are seeing in the industry as well as highlighting some other challenges that could be faced in the next 10 years.  Some believe the likelihood of another, harder-hitting, recession is just around the corner but interestingly hospitality consistently outperforms the market.

Experts this week include:

  • Sir Nigel Knowles, co-Global CEO of DLA Piper, on the trust sought in the markets
  • Prof. Ian Goldin, of the Oxford Martin School at Oxford University, on the challenges hospitality could face in the next 10 years.
  • Mark Wynne-Smith, Global CEO of Jones Lang LaSalle Hotels, on the confidence seen in the market despite economic issues.
  • And David Scowsill, CEO of the WTTC, on hospitality outperforming the economy.
 


If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.

Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.

Briefing: building customer loyalty in the digital world

The new digital world allows all brands and individuals to communicate with each other with the click of a few buttons. But is the hospitality sector fully utilising all the tools available?

Mobile technologies now allow General Managers and other executives to understand exactly what is going on in real-time. This has never been achievable before, and it will only improve over time.

By being clever with contemporary technologies, brands can build advocacy and loyalty in a very personalised and specific way. Building this loyalty and the techniques of doing so are discussed in this week’s briefing.

Including comment from:

  • Sean Worker, CEO of Bridgestreet on understanding his customer needs 24/7.
  • Andrew Sangster, of the Hotel Analyst, on building a picture of consumers in real-time.
  • Robert Shepherd, SVP of Development and Design for IHG Europe, on what techniques IHG are implementing to build brand advocacy.
  • And Peter O’Connor, of the Essec Business School, on tactics for achieving loyalty with online consumers.

If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.

Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.

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