Briefing: Risk vs. Reward on the African continent

Africa has been an inherently risky market for the hospitality industry. The diversity of countries means that understanding one particular area in which to invest can be time-consuming and difficult. However, countries like Kenya and the Ivory Coast are making it much easier to open the door for international investors.

There is still a long way to go, but with compelling figures of ‘a billion middle-class citizens by 2050’ it is no wonder hotel companies are looking to secure assets for the long-term now. Videos in this briefing include clips from:

  • Chief Edem Duke, Minister for Tourism for Nigeria on investment becoming easier
  • Alex Kyriakidis, President – Middle East & Africa for Marriott International on one billion middle-class citizens
  • Roger Kacou, Minister for Tourism for Cote d’Ivoire on balancing the risk and reward of investment
  • Bani Haddad, Regional VP – Middle East & Africa, Wyndham Hotel Group, on the new rules for the African market
 


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Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

Briefing: African continent on the right track

Undersupply of hotel product in Africa is certainly prevalent, however the complex nature of a continent with so many different moving parts, makes harnessing the right opportunities difficult. Regional obstacles need to be overcome in order to fully unlock the hospitality potential, with governments and businesses working together to ensure key objectives are met.

New investment still broadly comes from the domestic market but big international investors and big brand hotels are now realising the inevitable opportunities created by a rising middle class. The prospects for the continent are discussed in this briefing, including videos from:

  • Roger Kacou, Minister for Tourism in Cote d’Ivoire on the continent being on the right track for inward investment
  • Chief Edem Duke, Minister for Tourism in Nigeria on the undersupply faced in Africa
  • Philippe Baretaud, SVP – Head of Development Europe, Middle East & Africa at ACCOR on the growth seen on the continent
  • And Trevor Ward, Managing Director of Hotel Partners Africa on the comprehensive case for investment
 


If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.

Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.

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