Briefing: Upgrading room technology

According to a 2015 Lodging Technology Study, properties last year were allocating nearly 17% of their overall IT budget to guestroom technology. The study also found that 45% of properties had planned to upgrade their wireless in 2015.

Demands on bandwidth are ever increasing as more internet enabled devices are entering the hotel space, and are being used for streaming and other demanding tasks. Guests expect a smooth and speedy internet connection and will become frustrated by a substandard connection.

In this briefing experts discuss hotel technology and demand for wi-fi:

Hospitality Technology’s 2015 Lodging Technology Study highlighted another area where technology is being upgraded – entry to the hotel room. In 2015, 34% of properties were upgrading their room looks to use electromagnetic keycards (RFID keys) or smartphones as keys.

Individual room thermostat controls have also allowed hotels to improve their energy efficiency as it has meant that heating could be off in rooms that are unoccupied. This can also please guests as it allows them to adjust the temperature to one that suits them.

Next Gen thermostats are not the only smart objects appearing in rooms.  According to Travel and Leisure, Starwood hotels can convert any appliance in the hotel room to a smart object, which would be controlled through an app.

Today’s traveller will bring his or her own mobile devices to a hotel, but that is not say their hotel experience cannot be improved with high quality in room technology. The Lodging technology study showed that at the beginning of 2015 15% of hotels were using Smart TVs and a further 16% were expected to add them. These Smart TVs allow the guest to connect to access TV or films that they may have a subscription to through an account such as Netflix or Amazon. 36% of properties planned to add or enhance HD content.

If you’ve been sent to this page and you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do see here. It’s free.

Video clips produced by ybc.tv for the Hospitality Channel, including interview from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

Briefing: Learning to evolve is key to success

In a survey by Gap International, 34% of executives ranked Mind-set/Attitude as the most important attribute for the success of great business leaders.  31% ranked People Skills/Team Building as most important, while only 15% rank Industry Experience this way.

In an industry that is constantly evolving, no one can expect that the same skills will always see them to success. Having an organisation that embraces change is the key to making progress. Leaders need to be open to new ideas and be willing to take the time to learn about new developments.

Our experts discuss growth and evolution in a changing world:

The way leaders deal with change and growth is very important as it can directly affect the attitudes and performance of employees within the organisation. A report by Towers Watson found that communication in an organisation going through change can be 6% worse than in an average company, whilst a high performing company could be 16% above average, making a 24% difference between the two. Company image can fall down by a massive 14% and empowerment can go down by 6%.

The study also found that a preference for change amongst employees can increase their engagement at work. The report found that among employees who prefer change 57% were engaged, while among those who preferred stability, only 19% prefer change.

So a positive attitudes toward change across the board can keep companies moving forward with the changes that are happening around them.

The Gap international study, surveyed 301 senior executives at companies in the United States with revenues of $1 billion or more.

The Towers Watson 2014 Global Workforce Study surveyed more than 32,000 employees across a range of industries in 26 markets around the world.

If you’ve been sent to this page and you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do see here. It’s free.

Video clips produced by ybc.tv for the Hospitality Channel, including interview from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

Briefing: Mobile is now the leading digital platform

A new report by comScore has found that mobile is now the leading digital platform. The report found that total activity on smartphones and tablets accounts for 62% of time spent on digital media. It states that mobile applications alone now represent the majority of digital media usage (54%).

This has implications for many of the processes within the hospitality industry. In this briefing four hospitality experts discuss embracing mobile:

As discussed in our briefing at the beginning of the year, 2015 always had the potential to be the tipping point for mobile commerce. Mobile capabilities are increasing all the time. This year saw the release of Apple’s iPhone 6, and rumours are already flying about the iPhone 7. Meanwhile Google’s AMP Project aims to speed up page loading times on its mobiles so they are more convenient to use.

According to a report by Forrester there are 30 billion mobile moments happening every day. These moments are defined by Forrester as times when somebody turns to their mobile phone in order to get information or a service immediately. They also found that 70% of US adults spending almost two hours per day on their mobiles. So when someone turns to their phone for a mobile service. Will you be there?

Whilst mobile use is increasing, research shows that smartphone ownership is nearing saturation. Pew Research Center has found that 86% of Americans own a smartphone, up only 1% from 2014. At the same time ownership of computers and laptops has reduced from 89% in 2012 to just 78% in 2015, again highlighting the switch to mobile devices including smartphones and tablets.

So what’s to come for hospitality and mobile use in 2016? A report from eMarketer has predicted that “In 2016, 51.8% of travellers who book trips via digital means will do so using a mobile device” The report also states that; “Out of the 48.5 million US adults who book trips via mobile this year, 78.6% (38.1 million) will use a smartphone to do so.”

If you’ve been sent to this page and you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do see here. It’s free.

Video clips produced by ybc.tv for the Hospitality Channel, including interview from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

Briefing: Design – Demand and revenue

Hotel design is rapidly evolving to keep up with consumer demands and global trends. When it is done well, clever design can really add to the revenue of a hotel.

The hospitality industry spends annually about $3.7 billion on energy. Initiatives like UNWTO’s Tourism and Sustainable development goals are in place to help companies making good choices. A reduction in room size has emerged as another trend that can save hotels money while maximizing space through design.

In this briefing our experts discuss design drivers and profitability:

The pod or ‘capsule’ hotel concept, originated in Japan where space is exceptionally tight. It is being used mostly in airports and cities. Marriot has taken on board the small room concept in its Moxy brand, which has one hotel open so far at Milan Malpensa Airport. Yotel has hotels in New York, London, and Amsterdam. The successful Pod Hotel from BD Hotels has two hotels in New York, and one planned in Washington DC.

Sustainability has become an important aspect of development in all industries. As one of the worlds’ largest industries Travel and Tourism has a huge footprint.  According to the UNWTO, the industry accounts for 5% of greenhouse gas emissions, and a typical hotel uses 218 gallons of water per day per occupied room. As discussed above, improvements in this area will not only greatly benefit society and the environment, but can reduce outgoings for the hotel.

Although this movement is not driven by the consumer as much as other changes in design, such as social areas in hotels and wifi, studies have shown that guest are very much in favour of sustainability programmes. A study from Cornell University found that three quarters of guests participate in green programs when they are offered at the hotels, and 45% of guests in one hotel in New York said they would be willing to pay a higher room rate for hotel sustainability initiatives.

If you’ve been sent to this page and you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do see here. It’s free.

Video clips produced by ybc.tv for the Hospitality Channel, including interview from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

Briefing: Hospitality professionals start small & seize opportunity

In a Survey by the American Hotel & Lodging Association, more than half of respondents said 50% or more of their managers began their hotel careers in an entry-level position. Half said that 50% or more started in minimum wage positions.

With the growth the industry is seeing at the moment, job opportunities are coming in fast. Getting each new operation up and running opens up a variety of vacancies. New entry level roles could be the starting point for a great career for those applying.

In these videos four successful hospitality professional discuss handwork, dedication and passion for the industry:

More opportunities may become available within existing hotels if leaders are confident in the market remaining positive. The Barclays Employers’ Survey 2015 found that ‘77% of business still think that sales lead to job creation – as opposed to job creation leading to sales’.

It has been reported that the opening of the new InterContinental London – The O2 this year, would create 650 new jobs (including peak time temporary roles). The hotel is managed by The Arora Group under a franchise arrangement with the InterContinental Hotels Group (IHG).

A new hotel by the Beannchor Group in Belfast made local news for creating 100 new jobs, whilst in Glasgow a new Radisson hotel was reported to be bringing 60 new jobs opportunities to the area.

This summer, Travelodge created a new careers website in order to drive recruitment for 750 new jobs; 600 in existing hotel and 250 in new hotels to be opened before the end of the year.

One company pushing to get young people to start their career in hospitality is Hilton, which has an annual Global Career Awareness Month. In May they hosted 750 events globally reaching 90,000 young people.

If you’ve been sent to this page and you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do see here. It’s free.

Video clips produced by ybc.tv for the Hospitality Channel, including interview from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

Briefing: Cost and convenience drive serviced apartment bookings

The latest Global Serviced Apartments Industry Report found that overall the price is the primary factor behind the decision to book a serviced apartment or a hotel.

There are variations in offerings across the serviced apartment/ extended stay/ aparthotel sector, but the main drivers for staying in these properties are clear. The report states that the ability to cook their own meals or entertain (71.6%), privacy (66.6%), and the apartment environment (58.3%) are influencing travellers to use serviced apartments.

In this briefing industry experts discuss serviced apartments and their customers:

GSAIR was put together by The Apartment Service, which states that serviced apartments are cheaper by about 15% – 30% than equivalent standard hotel rooms. This price difference makes it the winning option for many travellers. The report also states that 81.48% of travellers who have stayed in a serviced apartment prefer them to hotels.

According to the association of serviced apartment providers there is on average 30% more space in a serviced apartment, although guests forfeit the restaurants and extra communal areas in a hotel. The space allows people to have visitors and the kitchen facilities allow people to cook their own food, which can both save money and make the apartment feel more homely. This is especially appealing to people who need an extended stay and also to families with children who need the room and the convenience of a more home-like space and the ability to dictate the menu and meal times themselves.

Apartments are also popular with business travellers and are often used by companies in travel policies as a cost efficient option for employees’ business travel. According to Business Travel Insights 2015 nearly 75 percent of travel policies include serviced apartments as an approved option. One in every eight of corporate travel buyers surveyed for the Business Travel Show’s annual survey booked more serviced apartment accommodation in 2014 than 2013.

If you’ve been sent to this page and you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.

Video clips produced by yBC for the Hospitality Channel, including interview from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

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