If we could take a glimpse at the hospitality industry in five or ten years’ time what would it look like? 95% of people think, ‘hotels will increasingly look to new technologies to drastically increase efficiency, reduce costs, personalize the customer experience and improve service’. In the Future hotels will need to provide more personalised service and enhance guest experiences online and off. They will need to connect with their guests and allow them guests to connect to their devices. They will be deconstructing and reimagining hospitality spaces and considering new possibilities.
This week our videos explore what the future of hospitality will look like:
Connecting to mobiles and apps can help hotels personalise service. According to Grant Thornton’s Hotel 2020 report: ‘46% of millennials agree that being able to check in/out using a mobile device would motivate them to return.’ The report also shows that towards 2020 hotels will be making a bigger effort to connect with customers on digital platforms, with 30% of global hoteliers planning to hire staff specifically for social media.
Technology will continue to enhance guest experience with guest being able to more easily control their room features through mobile devices. New technologies like augmented reality could change how travellers interact with the space around them using wearable technology or mobile phones. Some companies are already starting to use virtual reality technologies. Best Western gave children an opportunity take a photo with a virtual Disney movie star and Marriot offered a 4D virtual travel experience, as reported in the Guardian.
A survey for Amadeus, Hotels 2020-Beyond Segmentation, asked people in the travel industry and on hotel discussion forums about the future of hospitality. 86% of respondents thought that by 2020, ‘customers will have the ability to choose the size of room, type of bed, amenities, audio-visual facilities, business equipment, etc. on booking and pay accordingly’. 96% said that ‘hotels will need to develop strong social media ‘listening skills.’
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Placing great people in diverse roles is something we look to achieve everyday at FM Recruitment and the wider Hospitality People Group. We place our candidates in the most sought after locations so they can develop as a professional in hospitality as well as benefiting from the wider activities that a location might have on offer.
When we placed Scott McKenzie as the Director of Finance – Compliance for the world famous Atlantis The Palm Hotel & Resort in Dubai we knew he was the right man for the job.
Six months have now passed and we caught up with Scott with how he was getting on in his role. Suffice to say, him and his family are thoroughly enjoying life in Dubai. The role has developed much further than Scott first envisaged and this “commute to work” (see picture) must be one of the most adventurous in the world!
When FM Recruitment places the right candidates the results for everyone are paramount. Scott believes the next 6 months will pass just as fast as the previous but let’s hope not quite as fast as the picture may suggest…