Briefing: lifting the lid on the industry’s biggest event

As you know, we have been sending you regular briefings featuring key people from right across the hospitality industry. These briefings are produced in conjunction with our good friends, yourBusinessChannel who launched The Hospitality Channel 3 years ago. A channel which we have been a key partner for since the outset. We have had some great feedback to these interviews.

One of the great opportunities for the yourBusinessChannel team to capture a lot of this content is the annual International Hotel Investment Forum (IHIF) held in Berlin each year. This week’s briefing is a video that they put together from comments people made about last year’s conference as they thought it would be interesting for those who have never been IHIF conference to understand why people attend.

These comments are not scripted and yourBusinessChannel’s interviewees were not expecting to be asked this question so it’s a great insight into why people attend the conference and why there is so much buzz and business done over the 3 day event.

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