Briefing: creating positive online sentiment with engaged consumers

The explosion in the way that everyone uses technology has dominated much conversation over the last few years. Technology, and more specifically the Internet, has brought new opportunities and new headaches for some in the way they communicate with stakeholders.

Consumers now engage with brands more directly in an online world which is completely segregated from the ‘real-world’ experiences they are having. Hoteliers need to react and engage with these online conversations to mitigate the risk of their brands being diluted. In this briefing we hear from:

  • María Zarraluqui, VP – Development of Melia Hotels International on the challenge of keeping up with these digitally engaged guests.
  • Gerald Lawless, CEO of Jumeirah Group on how to react to online negativity
  • Ewan Cameron, CEO of Lonrho Hotels on filtering through the information overload
  • And Robert Gaymer-Jones, CEO of Sofitel Luxury Hotels on creating that sought after online buzz.

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Video clips produced by for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.

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