Briefing: innovation to reinvent, evolve and adapt to markets

In a changing world, products and operations must respond to disruptions and shifting markets. Business plans cannot be too rigid, especially when applied in new markets where the risk factors are unknown. Old technology and systems that are in place are not always appropriate to deal with new problems.

So what do businesses need to do to keep up to date? How can brands adapt to new environments? And how can smaller hotels compete with the resources of larger brands? This briefing has comment on all these issues:

  • Christine Hodder, General Manager, The Stafford London on balancing consistency with innovation

  • Simon Schwitalik, Director of Business Intelligence – EMEA, TravelClick on turning legacy systems into effective marketing platforms

  • Sanjay Tanna, Director – Commercial &  Investments, ADNEC on why constant reinvention and adaptability is the key

  • Peter Norman, SVP – Acquisitions & Development, Hyatt Hotels Corporation on why hotel brands must continually evolve



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Video clips produced by for the Hospitality Channel, including interview from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

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