In a changing world, products and operations must respond to disruptions and shifting markets. Business plans cannot be too rigid, especially when applied in new markets where the risk factors are unknown. Old technology and systems that are in place are not always appropriate to deal with new problems.
So what do businesses need to do to keep up to date? How can brands adapt to new environments? And how can smaller hotels compete with the resources of larger brands? This briefing has comment on all these issues:
Christine Hodder, General Manager, The Stafford London on balancing consistency with innovation
Simon Schwitalik, Director of Business Intelligence – EMEA, TravelClick on turning legacy systems into effective marketing platforms
Sanjay Tanna, Director – Commercial & Investments, ADNEC on why constant reinvention and adaptability is the key
Peter Norman, SVP – Acquisitions & Development, Hyatt Hotels Corporation on why hotel brands must continually evolve
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Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interview from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.
Innovation and design can be a real struggle for the ‘Global Majors’ as current products on the market can look outdated, uninspiring and uninviting to guests very, very quickly. This is especially the case in large chains where you need to retain the ‘look and feel’ of a hotel offering globally as well as retaining a good cost base.
When deliberating this conundrum there are two options, update existing brands, or create an entirely new one with a slight twist and a different offering to a market you haven’t served quite as well in the past. Guarding against a lacklustre hotel product is a continually changing beast and something discussed in this week’s briefing, including comment from:
- Nick van Marken, Global Hospitality Leader for Deloitte LLP on the new brands being introduced
- Peter Verhoeven, COO for ibis Brands Europe on ensuring against a homogenised product
- Puneet Chhatwal, CEO of Steigenberger Hotel Group on innovation for the competitive edge
- And Josh Wyatt, Director for Hospitality & Leisure for Patron Capital Advisers on the challenges with innovation and design for hospitality
If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.
Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.