At the top end of the hospitality market it is not all about growing an empire as quickly as possible. It is about getting things right and pushing the product to be the very best it can be.
There is a focus on attracting ‘the right kind of customer’, who will bring in a lot of revenue. Consumers are attracted to 5* properties because they are a step above the rest and can be relied upon to offer them what they need.
So what kind of customers use 5* hotels? How important is it to build brand awareness? And where does a 5* product sit within the rest of the market? Answering these questions are:
Andrew Boshoff, Head of Strategy & Development, Global Hotel Alliance on a loyalty programme that targets upmarket, international travellers
Haddis Tilahun, Executive Director, United Africa Group on leading the way with five star hotels
Reto Wittwer, President & CEO, Kempinski on the idea that luxury equals individuality
Taras Ettl, VP – Development, Middle East & Africa, InterContinental Hotels Group on answering the demand for a five star business brand
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Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interview from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.
In the modern world the way we receive information and the place we go for news, views and updates is through a connected device. Whether that be a desktop, laptop, tablet or mobile, digital technology is so engrained in life that we don’t even think about it.
As an industry inherently involved in relationships with people, it is imperative that we embrace instant communication and have a strong understanding of how all these tools fit together. In this briefing we hear from 4 experts on how it is affecting the world as they see it. Including:
- Peter Greenberg, Travel Editor of CBS News on the increased exposure digital platforms can afford you
- Patrick Fitzgibbon, SVP – Development, Europe & Africa of Hilton Worldwide on why embracing technology is integral for success
- Taras Ettl, VP – Development, Middle East & Africa of InterContinental Hotels Group on how technology has impacted IHG
- Andrew McLachlan, VP – Business Development, Africa & Indian Ocean Islands of Carlson Rezidor Hotel Group on the communications revolution
If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.
Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.