Tag: global hotel alliance

Briefing: ensuring customer loyalty in hotels

Posted on by HPG Advisory

Customer loyalty is crucial for a successful hotel business. Small and boutique hotels need to offer something special to their customers in order to compete with the chains. Meanwhile international brands are rolling out increasingly sophisticated loyalty schemes to ensure that their customers return to them wherever they go in the world.

While loyalty schemes are not new, hotels are now connecting with customers on an individual level to make them feel appreciated and valued. These operations require careful management and the right technology. Comment from:

  • Mark Weinstein, VP – Strategy & Loyalty, Hilton Worldwide on why loyalty schemes are critical to business growth

  • Taras Ettl, VP – Development, Middle East & Africa, InterContinental Hotels Group on InterContinental’s loyalty programme

  • Andrew Boshoff, Head of Strategy & Development, Global Hotel Alliance on loyalty being the largest area of opportunity for hotels

  • Sinai Pedreschi, Director of Sales & Marketing, The Stafford London on The TNTs that make customers come back

If you’ve been sent to this page and you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do see here. It’s free.

Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interview from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

Briefing: a focus on the 5* hotel segment

Posted on by HPG Advisory

At the top end of the hospitality market it is not all about growing an empire as quickly as possible. It is about getting things right and pushing the product to be the very best it can be.

There is a focus on attracting ‘the right kind of customer’, who will bring in a lot of revenue. Consumers are attracted to 5* properties because they are a step above the rest and can be relied upon to offer them what they need.

So what kind of customers use 5* hotels? How important is it to build brand awareness? And where does a 5* product sit within the rest of the market? Answering these questions are:

  • Andrew Boshoff, Head of Strategy & Development, Global Hotel Alliance on a loyalty programme that targets upmarket, international travellers

  • Haddis Tilahun, Executive Director, United Africa Group on leading the way with five star hotels

  • Reto Wittwer, President & CEO, Kempinski on the idea that luxury equals individuality

  • Taras Ettl, VP – Development, Middle East & Africa, InterContinental Hotels Group on answering the demand for a five star business brand

 


If you’ve been sent to this page and you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do see here. It’s free.

Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interview from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

Briefing: the ‘big data’ minefield

Posted on by HPG Advisory

The digital economy is producing unparalleled amounts of data, in part due to increased customer engagement through social media and online platforms. Simultaneously, the capability of technology and data management systems is progressing rapidly, allowing the vast silos  of data within the hotel industry to be put to good use.

This briefing looks at the process of analysing the hospitality industry using data and the issues that arise from increased access to valuable and sensitive information. Comment from:

  • Wolfgang Neumann, President & CEO of The Rezidor Hotel Group on managing customer data

  • Carlo Gagliardi, Partner, PricewaterhouseCoopers on why hotels must use big data wisely

  • Andrew Boshoff, Head of Strategy & Development at Global Hotel Alliance on creating smart, usable data.

  • Elizabeth Winkle, Managing Director of STR Global on crunching data for the hotel industry

If you’ve been sent to this page and you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do see here. It’s free.

Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interview from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

Chat Button