Briefing: The value of thoughtful recruitment

Recruiting new ways of thinking into your business can be very advantageous. A study by Delloite says that ‘diversity of thought’ within a team can ‘help increase the scale of new insights’ and ‘guard against overconfidence’. Teams that hold a variety of skillsets, identities, and backgrounds will challenge each other and encourage learning and innovation. Whoever you choose to bring into your business, ensure you are supporting them to achieve their best.

Our experts look at the importance of thoughtful recruitment and training:

The advantages of having diverse teams, beyond the immediate social importance, is noted in various studies. McKinsey found that ethnically diverse companies are 35% more likely to financially outperform competitors. While a study in a PNAS journal revealed that traders in diverse markets were better at accurately pricing stocks.

When recruiting new employees you should consider ‘what they can bring to the team’, and also what they can bring out in a team and what you can bring out in them. Think about more that filling a gap and relying on old habits and assumptions, but really look at how they can fit in the business and work to help them develop, as discussed in the above videos.

A drive for recruitment and upskilling in the industry is needed this year is especially in light of Brexit, which could see UK hospitality businesses losing many of their valuable staff. BHA say that “Assuming that 10% of the EU workforce (70,000) leave the sector and/or the UK each year and the industry’s total headcount grows by a conservative 1% (45,000) annually, the annual recruitment need is for over 100,000 people.”

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Video clips produced by ybc.tv for the Hospitality Channel, including interview from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

Briefing: Millennial culture emphasises teamwork

According to Deloitte’s Human Capital Trends 2016, 80% of executives report that they are either currently restructuring their organization or have recently completed the process. The report states that the need for innovation and the growing Millennial workforce among other factors is driving a trend for businesses to be organised into ever-changing “networks of teams”. Another important finding is that 82% of survey respondents believe that “culture is a potential competitive advantage.”

In these videos our hospitality experts discuss the importance of strong teams and positive working culture:

Deloitte says that in the new “network of teams” structure, ‘companies build and empower teams to work on specific business projects and challenges’. The rigid hierarchies of business past are slowly disappearing and empowerment is now the name of the game.

Companies now want to focus on getting the right people for each job. Great culture will make a company more attractive to talent and will bolster the team to work hard and produce results. Deloitte say that 50% of companies are currently attempting to change their culture in response to shifting talent markets and increased competition.

But culture can be a hard thing to measure – the report says that fewer than 12% of companies believe they truly understand their culture.

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Video clips produced by ybc.tv for the Hospitality Channel, including interview from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

Briefing: Guest data and great staff combine for the ultimate personalised experience

Data has been a hot conversation topic for a long time now. Personal information holds the secrets to your guests’ desires and is more available than ever. If data helps companies to ‘understand’ their customer, then the customer should reap the benefits. Once the guest arrives at a hotel there is no substitute for intuition. But staff must be equipped to use data on the fly to personalise service.

In this briefing four experts discuss how personalisation is the key to a great hotel experience. Comment from:

  • Frank Croston, Partner, Hamilton Hotel Partners on using consumer data to personalise promotions

  • Anton Bawab, Regional President, Viceroy Hotel Group on intuitive staff offering a more personalised service

  • Michael Levie, Chief Executive Officer, citizenM on valuing service with a smile

  • Stephan Balzer, Chief Executive Officer, Red Onion GmbH on more personalised stays being possible if hotels utilise data

 

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Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interview from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

Briefing: Women at the top

Although women have always accounted for over 50% of the hospitality workforce, this has typically been disproportionately towards the bottom of the pyramid. Things are gradually improving with women being promoted into C level roles, but there is still plenty of work to do to address the gender gap. In this briefing we speak to three women who have built successful hospitality careers about what the industry can do to bring more diversity at the top.

Comment from:

  • Kathleen Matthews, Chief Communications & Public Affairs Officer, Marriott International Inc on why women are still disproportionately represented in the hospitality industry

  • Karen Friebe, Partner, Berwin Leighton Paisner LLP, on why women need more role models in the industry

  • Wolfgang Wienz, Senior Technical Specialist, Hotels, Catering & Tourism, International Labour Organization on whether the industry can overcome gender gaps

  • Elizabeth Winkle, Managing Director, STR Global on how women in the industry would benefit from mentor relationships

If you’ve been sent to this page and you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do see here. It’s free.

Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interview from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

Briefing: employing now for a certain future

Accepting the fact that ‘uncertainty is certain’ is a truth that is seen in today’s market. Understanding how you can mitigate this uncertainty can be done by employing the right people. Companies are now making the changes to their staff that will mean improved efficiencies and a sought after personalised service for customers. In this week’s briefing we hear from Guy Lean, of Hospitality People Group, Will Winch, of Mishcon de Reya and Arnaud de Saint-Exupery, of the Andaz at Liverpool Street.

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Briefing: LinkedIn creating tremendous noise?

With 3 out of 4 companies using social media in the recruitment process (Source: eFinancialCareers.com), this briefing looks to understand how in an online and digital world you can be successful. Leading experts from hospitality, law and recruitment give invaluable insight into this new marketing channel. This includes Guy Lean of the Hospitality People Group, Adam Morallee of Mishcon de Reya talking about retaining exclusivity and Lina Stahl on the advantages of TripAdvisor.

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