Briefing: ensuring customer loyalty in hotels

Customer loyalty is crucial for a successful hotel business. Small and boutique hotels need to offer something special to their customers in order to compete with the chains. Meanwhile international brands are rolling out increasingly sophisticated loyalty schemes to ensure that their customers return to them wherever they go in the world.

While loyalty schemes are not new, hotels are now connecting with customers on an individual level to make them feel appreciated and valued. These operations require careful management and the right technology. Comment from:

  • Mark Weinstein, VP – Strategy & Loyalty, Hilton Worldwide on why loyalty schemes are critical to business growth

  • Taras Ettl, VP – Development, Middle East & Africa, InterContinental Hotels Group on InterContinental’s loyalty programme

  • Andrew Boshoff, Head of Strategy & Development, Global Hotel Alliance on loyalty being the largest area of opportunity for hotels

  • Sinai Pedreschi, Director of Sales & Marketing, The Stafford London on The TNTs that make customers come back

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Briefing: youth shaping the future of hospitality in the Middle East

The growing population of young people within the Middle East is formidable, both the domestic population and the increased immigration into the region. This new generation will become tomorrow’s CEOs and General Managers and they are wired differently to any generation the world has ever seen.

As this demographic increases there are enormous opportunities for the hospitality industry, not only for them to be potential customers but also as potential colleagues.

What needs to be done to encourage talent into the industry? How should the industry change to cater for new tastes? And how should leaders impart their experience and knowledge to educate this new workforce? We hear from experts aiming to answer these questions including:

  • Pascal Gauvin, COO – India, Middle East & Africa, InterContinental Hotels Group on the growth of the domestic market in the Middle East.
  • Badr Al Badr, CEO of Saudi Hotels & Resorts (SHARACO) on workforce conditions in Saudi Arabia.
  • Muhammad Al-Amir,  Founder & MD of Riyada International Hotels and Resorts on bringing the new generation into hospitality
  • Gabriel Matar, former Director – Middle East & Africa, Hotels & Hospitality Group, Jones Lang LaSalle on the young population’s demand for hotels.

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Briefing: extraordinary continued growth for Middle East

There is no doubting that the growth story for the hospitality sector in the Middle East region is compelling. The emergence of the region as a hub of investment means it is continuing to be an exciting prospect specifically for hotel development.

Capitalising on this non-stop growth is something discussed in this week’s briefing. Where are the opportunities? Are there markets that have too much hotel product? What hotel product will work in the next 3-5years? Answering these questions includes:

  • Wolfgang Neumann, President & CEO of The Rezidor Hotel Group on the phenomenal growth he sees.
  • Neil George, VP – Acquisitions & Development, Africa & Middle East for Starwood Hotels & Resorts on the continued opportunity for luxury hotel brands
  • Amine Moukarzel, President of Golden Tulip Hotels on the emerging markets he sees for the region.
  • Darroch Crawford, Managing Director of Premier Inn Hotels LLC on understanding the opportunity for his brand
 


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Briefing: an appetite for investment in the Middle East

With the world’s eye currently focused on specific parts of the Middle East, it is important to also focus on the huge opportunity open to hospitality and other industries throughout areas of the Middle East. This broader market is one of huge growth and potential for all sorts of hotel product and the pipeline for new developments is massive.

Understanding where the opportunities lie is important, and whether demand is continuing to outstrip supply in some of the most prolific hospitality markets including Saudi Arabia and Dubai is discussed by our leading experts in this briefing. Including video clips from:

  • Elizabeth Winkle, Managing Director of STR Global on the incredible pipeline in the Middle East
  • Bob Loewen, COO of Wyndham Hotel Group on bringing their brands to the Middle East
  • Christopher Knable, COO of Katara Hospitality on the opportunity the World Cup brings for hospitality
  • And Darroch Crawford, Managing Director of Premier Inn Hotels LLC on the market demands in Dubai
 


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Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

Briefing: confidence in the long-term with Middle East

Every region of the World is facing different problems including the Middle East. It is, however, still a region of much interest and large growth prospects as the dust settles on some of the difficulties it has faced.

Many believe that the strategy within the region is a long-term one. In this briefing we hear from some of the leading hospitality executives on their thoughts for the region with great growth prospects, including:

  • Ed Fuller, Former President & MD of Marriott International, on the strategy needed for the region.
  • Mark Wynne-Smith, Global CEO of Jones Lang LaSalle Hotels, on the successes being seen in the market currently.
  • Francois Baudin, SVP Development – EMEA of Fairmont Raffles Hotels, on the stabilisation of the market.
  • And Nick van Marken, Global Hospitality Leader of Deloitte LLP on confidence in the Middle East.
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