Briefing: establishing hotel product for new markets

Hotel brands are expanding across new and exciting global markets in Africa, Asia and the Middle East. In order to fully exploit these vast opportunities, brands must first analyse the needs and expectations in their chosen location. A successful product will be established in a way that embraces the ideas emerging from these unique markets and will avoid using a “cookie-cutter” approach.

Brands are adapting their business strategies to incorporate a sense of place, while maintaining the standards and services which differentiate them from their competitors. This briefing includes case studies and comments from:

  • Patrick Fitzgibbon, SVP- Development, Europe and Africa at Hilton Worldwide on giving an African flavour to their services
  • Jean-Jacques Dessors, COO – Middle East, Africa, Indian Ocean & Caribbean Island, Accor SA on responding to market needs
  • Susan Harmsworth, founder of ESPA on marrying brand standards with a strong sense of place
  • Darroch Crawford, Managing Director of Premier Inn Hotels LLC on tweaking a product to fit the market


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Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

Briefing: extraordinary continued growth for Middle East

There is no doubting that the growth story for the hospitality sector in the Middle East region is compelling. The emergence of the region as a hub of investment means it is continuing to be an exciting prospect specifically for hotel development.

Capitalising on this non-stop growth is something discussed in this week’s briefing. Where are the opportunities? Are there markets that have too much hotel product? What hotel product will work in the next 3-5years? Answering these questions includes:

  • Wolfgang Neumann, President & CEO of The Rezidor Hotel Group on the phenomenal growth he sees.
  • Neil George, VP – Acquisitions & Development, Africa & Middle East for Starwood Hotels & Resorts on the continued opportunity for luxury hotel brands
  • Amine Moukarzel, President of Golden Tulip Hotels on the emerging markets he sees for the region.
  • Darroch Crawford, Managing Director of Premier Inn Hotels LLC on understanding the opportunity for his brand
 


If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.

Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

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