Briefing: the importance of design

It is clear that the emphasis placed on design and innovative features varies, depending on the type of hotel under construction. However, are consumers now placing more importance on hotel design in their buying patterns? Should investment into quirks and features be taken seriously by all or should it be limited to boutique hotels?

Finding the right balance is essential. An outdated hotel, in terms of features and aesthetics, can have a severely detrimental effect on a potentially returning customer.

In this week’s briefing we hear some differing perspectives on the role design plays in hotels. Including comment from:

  • Chris Boulton, CEO of yoo, on his belief that design is becoming very important across all aspects of hospitality.
  • Debrah Dhugga, Managing Director of Dukes Hotel talks about how her boutique hotel mixes vintage and contemporary design together.
  • Joe Stenson, of Queensway Group on his belief that location is much more important than the features of a hotel.
  • And Guus Bakker, of Frasers Hospitality on the new concept his company is bringing to the market.

 

 


If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.

Video clips produced by yBC.tv for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.

Briefing: contemporary hospitality innovation

Innovation within hotels is an essential part of hotel construction. Letting rooms go too long without renovation can severely damage a brand, especially when pictures and opinion can be readily shared at the click of a button. But how can you be innovative without huge investment.

Some of the leading brands are taking new steps to reduce costs with room construction as well as renovating old rooms to come in line with the modern-day consumer.

How innovative can you be with a hotel room though? Many believe that the real innovation we are going to see is in marketing and communication of brands rather than the physical innovations of a hotel.

These issues are discussed in this week’s briefing. Including comment from:

  • Robert Shepherd, of InterContinental Hotel Group speaking about constructing rooms off site to reduce costs.
  • Andrew Sangster, of Hotel Analyst, on innovations seen in communication not engineering.
  • John Brennan, CEO of Jurys Inn Hotels, on the investment his company is undertaking in technology
  • And Guus Bakker, of Frasers Hospitality on equipping rooms with relevant technology.
 


If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.

Video clips produced by yBC.tv for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.

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