Briefing: Global Majors homogenising their hotel product

Innovation and design can be a real struggle for the ‘Global Majors’ as current products on the market can look outdated, uninspiring and uninviting to guests very, very quickly. This is especially the case in large chains where you need to retain the ‘look and feel’ of a hotel offering globally as well as retaining a good cost base.

When deliberating this conundrum there are two options, update existing brands, or create an entirely new one with a slight twist and a different offering to a market you haven’t served quite as well in the past. Guarding against a lacklustre hotel product is a continually changing beast and something discussed in this week’s briefing, including comment from:

  • Nick van Marken, Global Hospitality Leader for Deloitte LLP on the new brands being introduced
  • Peter Verhoeven, COO for ibis Brands Europe on ensuring against a homogenised product
  • Puneet Chhatwal, CEO of Steigenberger Hotel Group on innovation for the competitive edge
  • And Josh Wyatt, Director for Hospitality & Leisure for Patron Capital Advisers on the challenges with innovation and design for hospitality
 


If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.

Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

Briefing: attaining the attention of global governments

Hospitality is an industry that if supported appropriately by governments can have a dramatic impact on the success of a whole country or region. The hospitality industry could be doing so much more therefore, to attract the attention of the leaders of countries in order to support a relatively un-risky industry to propel economic growth.

In this video briefing we hear from some experts who have some very clear ideas on how much impact hospitality as an industry can have, and the reasons why governments should support it. We hear from:

  • Puneet Chhatwal, CEO of Steigenberger Hotel Group on reasons to support hospitality
  • Martin Craigs, CEO of the Pacific Asia Travel Association (PATA) on why New Zealand have got the right idea when it comes to their tourism agenda.
  • Joseph McInerney, former President & CEO of the American Hotel & Lodging Association on appealing to officials with the promise of votes and not investment.
  • And Nick van Marken, Global Hospitality Leader of Deloitte on the leaders that need to emerge to support all industry out of the difficult economic times
 


If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.

Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.

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