Leo Brand Archives - HPG Advisory Services I Hospitality Leadership Advisory

Briefing: mobile – the big sell

Posted on November 21, 2013February 21, 2019 by HPG Advisory

Mobile technology is expanding at such a rate that it is really any wonder how people keep up with it. iPhone 5GS, Samsung Galaxy S4, Windows 8, Android, and BlackBerry are just a handful of terms that are in our modern-day vernacular without many of us really understanding what it means for us and for business.

Mobile smartphones are the most powerful selling technique which is set to dominate long into the future and we need to be utilising this medium across our business. Whether that’s checking emails, social networks, looking for reviews, playing games, watching films, purchasing hotel rooms and perhaps after all that making a phone call. It should certainly be embraced and our experts this week discuss this with comment from:

Cyril Ranque, SVP of Global Market Management for Expedia on the power that these devices bring to the consumer.

Douglas Rice, Executive VP & CEO of Hotel Technology Next Generation on expectations being raised with mobile

Leo Brand, CEO of Swisscom Hospitality Services on the need for hospitality to up its game

Peter O’Connor, Professor & Academic Director of ESSEC Business School on seizing the immense power of mobile in hotels

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Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

Briefing: the age of data

Posted on October 10, 2013February 21, 2019 by HPG Advisory

Hospitality is one of the most data rich industries on the planet. There is no doubt that most industries are truly envious of the depth of knowledge and understanding the industry has about every single person that walks through the doors. Data that can be so specific to an individual’s preferences when staying in a hotel.

How can the industry use this vital information in order to make a customer’s experience truly engaging?

The opportunity that the digital world now affords hospitality is prevalent on so many different levels and experts this week discuss where to exploit this data abundant industry. Including comment from::

Sean Worker, CEO of Bridgestreet on making data work for your business

Andrew Sangster, Editorial Director of hotelanalyst on utilising data within your organisation

Leo Brand, CEO of SwissCom Hospitality Services on making data personal to a customer

And Nigel Huddleston, Industry Head of Travel for Google on the early stage developments of permission based data

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Briefing: Generation Y – a 2D generation

Posted on August 22, 2013February 21, 2019 by HPG Advisory

Generation Y are beginning to enter into both the workplace and marketplace, and therefore all industries are having to be malleable to the demands of this generation, the like of which has never been seen before. Connected, impatient, disloyal and expectant are some characteristics that could be associated with the Millennial generation.

How should hospitality meet the demands of this generation? And why should we be paying attention to this new breed of customer, and colleague? These questions are answered in this briefing, including comment from:

David Thomson, COO of JA Resorts & Hotels on their rising expectations

Douglas Rice, Executive VP & CEO of Hotel Technology Next Generation on what we need to understand about this new breed

Leo Brand, CEO of Swisscom Hospitality Services on meeting their demands

Martin Craigs, CEO of Pacific Asia Travel Association on a generation with problems

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Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.

Briefing: embracing new engagement tools

Posted on November 29, 2011February 21, 2019 by HPG Advisory

All industries are learning about the new ways they can engage with their customers, clients and partners and perhaps most importantly potential customers. But is the hospitality industry lagging behind most others when it comes to embracing these new technologies? In this briefing we hear from some key experts about how they are using, and should be using, this new wave of technology to enhance their businesses. This includes, Leo Brand, of SwissCom Hospitality Services, Ramona Mehta of Mishcon de Reya and Robert Cook, of Malmaison and Hotel du Vin.

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Briefing: exploiting the data rich industry

Posted on November 2, 2011February 21, 2019 by HPG Advisory

Continuing on the technology theme, in this weeks series we try to understand how to use the data being created continuously from mobile devices, social media and feedback forums. Mining this information can help any hotel deliver that personal service that so many customers want. Reacting to this in real-time is the next obstacle, and will of course increase your customer loyalty. Hear the thoughts from key people at Hyatt, InterContinental and SwissCom below.

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